Reputation
MGT & Crisis Communications

When Crisis Strikes: Why Effective Communication Can Save Your Reputation

In today's world, companies and organizations face numerous challenges that can quickly turn into a crisis. These challenges can arise from a variety of sources, such as natural disasters, cyber-attacks, reputational issues, and more. In the event of a crisis, the way a company responds can have a lasting impact on its reputation, brand image, and bottom line. FIMA understands the importance of timely and strategic crisis management to mitigate any negative impacts on your brand by developing tailored strategies to manage and mitigate the impact of a crisis.

Partner with FIMA: Your Crisis Communications Lifeline

Partnering with FIMA for crisis communications means you'll have a team of experts who are trained to respond quickly and effectively to any crisis. We'll work with you to create a crisis communications plan that anticipates potential scenarios, so you're prepared to manage any situation.

Crisis Management 101: Our Process for Turning Disaster into Recovery

At FIMA, we start by assessing your organization's vulnerabilities and establishing protocols for rapid response. Our process includes proactive measures, such as identifying potential risks and creating crisis scenarios to prepare for different types of crises. We also provide guidance and trainings on response strategies and messaging to ensure consistency and clarity in your communication.

Contact FIMA Today
for Expert Guidance

Don't wait until a crisis occurs to start planning. Contact us today to learn more about how we can help you prepare for and manage a crisis. Our team is always available to answer your questions and provide you with the guidance you need to protect your brand and reputation.

Methodology

We help our clients navigate and respond to crises in a timely and effective manner to minimize damage to their reputation.

a

Preparation

This first step involves gathering all necessary information about the company, including its mission, values, and key stakeholders. It also includes identifying potential crisis scenarios and creating a crisis communications plan.

b

Identification

During this step, the crisis communications team monitors social media, news outlets, and other sources to identify potential crises. They also evaluate the severity of the situation and determine whether it requires a response.

c

Response

Once a crisis has been identified, the team quickly assembles to determine the best course of action. This may include issuing a statement, holding a press conference, or activating the company's emergency response plan.

d

Communication

The crisis communications team creates a message that is clear, concise, and accurate to disseminate to the public through various channels such as press releases, social media, and website updates.

e

Monitoring

The team continues to monitor the situation and track the effectiveness of their response. They also gather feedback from stakeholders and adjust their messaging as needed.

f

Evaluation

After the crisis has been resolved, the team evaluates their response and makes changes to the crisis communications plan as needed. This includes learning from the experience and identifying areas for improvement in the future.

g

Follow-up

After the crisis is over, the team continues to follow-up with stakeholders, media, and other important parties to ensure that the company is in good standing.